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When we think about growing a customer base, Wi-Fi signal is not usually a part of the equation though now it should be. Customers are connected to the internet all day and they have come to expect that level of access while visiting places of business as well. Studies show that 96% of consumers prefer businesses that offer free Wi-Fi.
This is reflected across various industries. A study conducted by Norton revealed that free Wi-Fi for business guests is the deciding factor for which hotel consumers choose to stay at, what method of transportation they decide on, where they dine and even which airline.
50% of businesses report that their sales increased after implementing a guest Wi-Fi system. Customers have been noted to stay in the location for longer periods of time, making more purchases and returning more often.
So what are customers doing that leads to these sales increases? They are using in-store Wi-Fi to get informed on products and special offers
- 41% of customers use their mobile devices in-store to look up coupons.
- 72% report using apps to find daily deals.
- 40% compare prices in-store with other locations.
- 36% reach out to friends for their opinion before making a purchase.
- 35% of customers use their device to look up reviews online.
It’s essential to stay ahead of the curve in your industry and one easy way to do that is to offer free Wi-Fi. Merely having it available is a big step in the right direction but you can get so much more out of offering free Wi-Fi to your clients.
Via your own Wi-Fi for business infrastructure you are able to set up Wi-Fi marketing systems to educate consumers on your offerings, highlight existing specials and reveal custom offerings based on user data.
Most customers check the internet in-store before making a purchase. According to one survey, 82% of shoppers check phones in-store before purchasing an item. By offering tailored marketing and useful information through guest Wi-Fi, you give them an engaging experience, and generate genuine loyalty.
